International Business: Emerging Issues and Emerging Markets by Carla J. M. C. Millar, Visit Amazon's Robert M. Grant Page,

By Carla J. M. C. Millar, Visit Amazon's Robert M. Grant Page, search results, Learn about Author Central, Robert M. Grant, , Chong Ju Choi

This 6th quantity within the Academy of foreign company sequence provides modern study on modern subject matters in overseas enterprise. half one explores a number of of the main matters that at present face multinational firms: govt coverage, the Asia predicament, wisdom and know-how administration, corporate-subsidiary kin, innovations for small businesses and the influence of technological revolution. half of the amount examines the effect of international direct funding, and FDI.

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There is no recognition of the need to develop location-bound FSAs in host countries that would lead to benefits of national responsiveness. The turning point in recognising the ability of the MNE to be nationally responsive can be traced to the neglected work of Doz (1986) and to the more influential book by Bartlett and Ghoshal (1989). These authors have added rigorous strategic modelling methods to the original insight by Perlmutter (1969) into the decentralised role of polycentric managers.

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